1. Introduction

Welcome to Lyra Threads, an online fashion store operated by SAMRAG LIFESTYLE PRIVATE LIMITED through www.lyrathreads.com.

This Privacy Policy explains the personal information we may collect, how it is used, when it may be shared, and the choices available to customers who use our website and services.

2. Information We Collect

When you browse our website, create an account, place an order or contact our team, we may collect:

• Your name and contact information.
• Email address and mobile number.
• Billing and shipping addresses.
• Order details, purchased items and transaction references.
• Account information and customer preferences.
• Enquiries and messages sent through contact forms.
• Website usage information, browser details and IP address.
• Cookies and similar technical information.

3. How We Use Your Information

We may use personal information for the following purposes:

• Processing and fulfilling customer orders.
• Confirming payments and managing refunds.
• Arranging shipping and delivery.
• Providing order updates and customer support.
• Managing customer accounts and shopping preferences.
• Responding to questions and enquiries.
• Maintaining website security and preventing fraud.
• Understanding website performance and improving our services.
• Meeting applicable legal and accounting obligations.

Marketing messages, where offered, will be handled in accordance with applicable requirements and the choices available to customers.

4. WooCommerce & Customer Accounts

Our website uses WooCommerce for its online shopping functionality.

WooCommerce may process and store information associated with products, shopping carts, customer accounts, order history, billing addresses and shipping details.

This information helps us manage purchases, provide customer support and operate the online store.

5. Payment Information

Online payments are processed using the payment methods and payment service providers made available during checkout.

Payment providers may collect information needed to authorise and process transactions. We may receive payment status, transaction references and related order details.

The handling of card, UPI and other payment credentials depends on the checkout method and the relevant payment provider. Please review that provider’s privacy information where applicable.

6. Cookies & Website Technologies

Our website may use cookies and similar technologies to support essential functions, including:

• Maintaining shopping carts and checkout sessions.
• Supporting customer login functionality.
• Remembering relevant preferences.
• Protecting the website and identifying errors.
• Measuring website performance where analytics are enabled.

You can manage cookies through your browser settings and any consent controls provided on our website. Disabling necessary cookies may affect shopping or login functionality.

7. Sharing Your Information

We may share information with service providers where necessary to operate our store, such as:

• Payment processing providers.
• Courier and delivery partners.
• Website hosting and technical support providers.
• Email and communication services.
• Analytics or marketing service providers, where enabled.
• Government authorities when disclosure is legally required.

Information shared with providers should be limited to what is reasonably necessary for the relevant services.

8. Data Security

We take reasonable steps to safeguard personal information against unauthorised access, loss, misuse and alteration.

These steps may include access restrictions, encrypted connections, security updates and other appropriate technical or organisational safeguards.

However, no internet-based service can guarantee absolute security.

9. Data Retention

We retain personal information for as long as reasonably necessary to provide services, manage orders, resolve disputes, maintain business records and comply with applicable law.

Different information may be retained for different periods depending on its purpose and legal requirements.

10. Your Privacy Rights

Subject to applicable law, you may be able to request access to, correction of, or deletion of certain personal information. You may also have rights to withdraw applicable consent or raise concerns about how your information is handled.

To make a privacy-related request, please contact support@lyrathreads.com . We may need to verify your identity before processing certain requests.

11. Third-Party Websites

Our website may contain links to external websites and services. We are not responsible for the privacy practices of websites operated independently by third parties.

We encourage users to read the privacy policies of those services before sharing personal information.

12. Children’s Privacy

Our online store is intended for customers who are legally permitted to make purchases. Where a customer is a minor, use of the website and the processing of personal information must comply with applicable law.

13. Changes to This Policy

We may update this Privacy Policy to reflect changes in our services, technologies or applicable legal requirements.

The revised policy will be published on this page with an updated effective date where appropriate.